This will be an unpopular stance, but if Pollard and ISU want more money then simply put we need to win more; this is how you get the casual fan/sideline fan to donate (their logic will be win first, then donate not donate first then hope for wins). This past football season cost us serious money in my opinion - imagine the momentum and dollars had the football team executed on pre-season expectations (beat Iowa with GameDay present, Conf Title Game, NY6 bowl). And while basketball has had some nice improvement, Prohm did real damage to that program with the poor results and home losses. It will take awhile to get BB back to real magic happening regularly.