Very few are the too cool for school crowd.
This has not been my experience in the least. I have been on two different college campuses and witnessed it both places. My gf works at Bestbuy and gets calls from raging customers because they need the new I-****. It is madness driven by consumerism and not utility, in my personal experience. I realize this can't be the only reason because apple wouldn't be this successful for just this reason alone, but it is annoying.