I have a an friend that is a big Iowa fan. I don't discuss sports with her because I know I am a poor sport and I hope they lose every week. She, on the other hand, claims to cheer for Iowa State 'except when they are playing Iowa' but makes snide Iowa State comments all of the time. Last night she posted about how great their 17-12 win against ******* Northwestern was and then said that she noticed that another team wore their colors last night.
This behavior is ingrained in them. They don't notice it and then can't believe we don't cheer for the HAWKS! Being an arrogant ass to ISU fans is an integral part of the vast majority of Iowa fan's identities.