Going to divisions would be a significantly worse arrangement than what we currently have.
Its far more likely to have a second place team in a division that is clearly better than the first place team in the other division than it is for a team who is clearly worse to make it in the current tiebreaker format. As an example, this year there is almost no way the two teams who don't make it out of the current top four don't feel like they only have themselves to blame for not making it (shouldn't have lost the games they did).
For scheduling ever team would end up playing the same 7 teams over and over again, which hurts fan interest because that gets boring. You would also go years without seeing teams in the other division.
Divisions would very likely be set up geographically, East and West, to help with travel. With the current makeup of the conference it definitely feels like more often than not the West division would be harder. Likely not as bad as the old North and South divisions, but I can tell you I'd definitely want Iowa State in an eastern division if they went that route.
Its far more likely to have a second place team in a division that is clearly better than the first place team in the other division than it is for a team who is clearly worse to make it in the current tiebreaker format. As an example, this year there is almost no way the two teams who don't make it out of the current top four don't feel like they only have themselves to blame for not making it (shouldn't have lost the games they did).
For scheduling ever team would end up playing the same 7 teams over and over again, which hurts fan interest because that gets boring. You would also go years without seeing teams in the other division.
Divisions would very likely be set up geographically, East and West, to help with travel. With the current makeup of the conference it definitely feels like more often than not the West division would be harder. Likely not as bad as the old North and South divisions, but I can tell you I'd definitely want Iowa State in an eastern division if they went that route.