There's no reason it should have to be higher necessarily. Our student season ticket prices are in line with what id expect for full season student basketball tickets, especially at a place with one of the longest droughts of post season play in all of the BCS conferences. Considering if youre under 30 you can snag sideline seats for $250 apeice, there's not much higher student season tickets could go.I don't think it's a stupid policy at all. If all games were included in the student season ticket, the season ticket price would be higher, and the students would be complaining about having to pay for games that they couldn't attend because they were away for break. And they would have a point.
The easy way to solve the demand issue is to do what some other schools do and have pick up periods for various groups of tickets. One period for start-break, one period for break games, and one period for conference games. Miss the pickup period your tickets get resold. Or just have all tickets except break games distributed at first, then break games distributed in early december.