Maybe Fred and Jamie said refused to comment because they thought the story would go away if they gave it no credence. If they even entertain the though the of the story, even by denying, it gives the writer and editor more ammo and incentive to publish using their quotes, basically creating the conflict of pitting the anonymous source(s) against the comments of the coach/AD. I'm sure Hoiberg and Pollard thought if they just sat tight and didn't open up, Hines/The Trib would determine there wasn't enough to the story and drop it.
Obviously that didn't happen so Fred opened up for comment at the end by absolutely refuting everything. Hines obviously ignored this and went to print without Fred's comments.
Sorry, but I'm siding with Fred and Jamie here. Regardless of how often during the writing and fact finding process you are rebuffed for getting comments on the record, when a major possible source of the story changes their mind and agrees to go on record, you delay the article if necessary and put his comments in there.
Totally disingenuous by Hines to claim that he wasn't available for comment, when he obviously was, even though it may have been too late to meet his predetermined deadline.
Just goes to show in this "give it to me now" 24/7 news cycle world, meeting your deadline and getting views and notoriety for being first is more important than honest journalism. Sad.