It does to some extent. Iowa State was and has been popular under CMC and that won’t change as long as he stays. We were one of the most watched bowl games last year and have already been voted on by many outlets this year as one of the most intriguing matchups of the entire regular season when we go to Norman.I don't think winning or losing is all that relevant. I suspect the number of people who will pay to watch our games is about the same.
You then stack onto that the fact that our fan base is one of the best traveling fan bases out there, so opposing teams in the West and even those in the East would benefit greatly in their college towns.