Am I the only one who sees the antiquity of the GOR with the reconstituted B12? Paradoxically, I see the media giants seeking the longer GOR while the leagues want to be more mobile during this 'media' transition. So much is going to happen there, it's hard to predict. As such, the conferences should keep their options as mobile and 'marketable' as can be.
Having the rights to every weeks "top matchup" should be on a short contract unless traditional outlets WAY overpay for it. The future is streaming. The longer we can hold out for those players getting into the market... The better.
People need to remember that Apple, Google/YouTube, Amazon, Roku and others have MANY TIMES MORE CASH on hand, aren't held back by dividends and shareholders expectations for returning capital. They just want to see growth in media/advertising.. There isn't a single content outlet better than live sports for advertisers.